The Olympic Games and the 1984 commercial blueprint

Overview

Mexico City 1968, Munich 1972 and Montreal 1976, why few cities bid for 1984, Peter Ueberroth's Los Angeles Games, sponsorship and television rights, the financial outcome, and 1984 as a blueprint.

What you need to know

Answer each one before you reveal it.

Questions from this subtopic

Each one with the model answer underneath.

1. 1

   Why were the 1968 Mexico City Games controversial?

   Model answer

   The 1968 Games were marked by political protest, including the Black Power salute. Student protesters were killed in Mexico City shortly before the Games.

2. 2

   How did the events of Munich 1972 affect later Games?

   Model answer

   The murder of Israeli team members by terrorists raised security costs sharply. The Games became more expensive and risky to host.

3. 3

   Why did Montreal 1976 discourage cities from hosting?

   Model answer

   Montreal's costs ran far over budget, leaving the city with a huge debt. The debt took around thirty years to repay.

4. 4

   Why were few cities willing to host the 1984 Games?

   Model answer

   Political problems, terrorism and debt from recent Games had made hosting unattractive. Los Angeles was the only serious bidder.

5. 5

   Who organised the Los Angeles Games in 1984?

   Model answer

   Peter Ueberroth led the organising committee of the 1984 Los Angeles Games.

6. 6

   How did Ueberroth fund the 1984 Games without large public spending?

   Model answer

   Ueberroth relied on private money from sponsorship and television rights. The organisers used existing venues and volunteers to keep costs down.

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.