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Applied Research

Questionnaires as a research tool

  • 3 things to know
  • A2 1

Overview

Term questionnaire, likert scale and leading question.

What you need to know

Answer each one before you reveal it.

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Key term

Define the term questionnaire.

Key term

Why does a questionnaire suit the collection of quantitative data?

Key term

Distinguish a closed question from an open question.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Define the term questionnaire.

    Model answer

    A questionnaire is a written set of standardised questions completed by respondents, usually without the researcher being present.

  2. 2

    Why does a questionnaire suit the collection of quantitative data?

    Model answer

    A questionnaire puts identical closed questions to everyone, so the answers can be counted, compared and turned into totals and percentages.

  3. 3

    Distinguish a closed question from an open question.

    Model answer

    A closed question offers fixed options for the respondent to choose from, while an open question invites an answer in the respondent's own words.

  4. 4

    What is a Likert scale?

    Model answer

    A Likert scale offers a statement and asks the respondent to rate their agreement on a fixed scale, turning an opinion into a number.

  5. 5

    Give two strengths of a questionnaire.

    Model answer

    A questionnaire reaches a large number of people quickly and cheaply, and its identical wording makes the responses straightforward to compare.

  6. 6

    Give two limitations of a questionnaire.

    Model answer

    A questionnaire cannot ask a respondent to explain an unexpected answer, and postal or online distribution often produces a poor response rate.

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