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Public Health and Health Promotion

Choosing a topic, an aim and a target group

  • 3 things to know
  • A2 4

Overview

How a topic is chosen and justified from evidence of need, the difference between an aim and a measurable objective, how a target group is selected and why the choice determines the language, the materials and the setting.

What you need to know

Answer each one before you reveal it.

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Key term

Why does the target group determine the language and materials used?

Key term

What permissions and safeguards are needed before delivering to a group?

Key term

Why must a topic be handled carefully if somebody in the audience is affected by it?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    How is a topic chosen for a health promotion activity?

    Model answer

    A topic is chosen because it is a genuine health issue for the intended audience, because data or local knowledge shows a need, because a change is realistically achievable in the time available, and because materials and access to the group exist.

  2. 2

    How would you justify a choice of topic?

    Model answer

    By citing the evidence that the issue matters for that group — prevalence, local data, or an identified gap in knowledge — and by explaining why an activity could realistically make a difference to it.

  3. 3

    What is an aim in a health promotion plan?

    Model answer

    The aim is the overall change the activity is intended to bring about, stated in one sentence, such as improving awareness of the signs of skin cancer among sixth form students.

  4. 4

    What are objectives, and how many should a short activity have?

    Model answer

    Objectives are the specific, measurable steps by which the aim will be achieved. A short activity should have two or three, because more than that cannot be delivered or measured in the time available.

  5. 5

    Write an aim and two objectives for an activity on hand hygiene in a primary school.

    Model answer

    The aim is to improve hand hygiene among Key Stage 1 pupils. The first objective is that after the session at least eight in ten pupils can name the three times hands should be washed. The second is that observed hand washing before lunch rises over the following week.

  6. 6

    Why must an objective be measurable?

    Model answer

    An objective that cannot be measured cannot be evaluated, so there is no way to say whether the activity worked, and the evaluation collapses into an opinion about whether it felt successful.

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