Eduqas A-Level Geography A110QS
Coastal LandscapesLandscape
Glaciated LandscapesLandscape
Changing Places
Water and Carbon Cycles
Global Migration
Global Governance of the Oceans
Tectonic Hazards
EcosystemsContemporary theme
Economic Growth and Challenge: IndiaContemporary theme
Economic Growth and Challenge: ChinaContemporary theme
Development in an African ContextContemporary theme
Energy Challenges and DilemmasContemporary theme
Weather and ClimateContemporary theme
Geographical Skills
Changing Places
Birmingham Grand Central and the marketed place
- 2 things to know
- Component 1 Section B
Overview
Appearance of the New Street façade and flagship development.
What you need to know
Answer each one before you reveal it.
What does Grand Central sit above?
Questions from this subtopic
Each one with the model answer underneath.
- 1
Where is Grand Central and when did it open?
Model answer
Grand Central is a shopping centre in central Birmingham that opened in September 2015. The centre forms part of the rebuilt New Street station complex.
- 2
What does Grand Central sit above?
Model answer
Grand Central sits directly above the platforms and concourse of Birmingham New Street station. Shoppers and rail passengers therefore share the same building.
- 3
Roughly what did the New Street and Grand Central scheme cost?
Model answer
The rebuilding of New Street station with Grand Central above it cost around £750 million. Public funding and private investment were combined to pay for the work.
- 4
Which department store anchored Grand Central when it opened, and what became of it?
Model answer
John Lewis anchored Grand Central from its opening in 2015 as the scheme's flagship tenant. The store closed permanently in 2020, leaving a large empty unit.
- 5
How was Grand Central used to change perceptions of Birmingham?
Model answer
The campaign presented Birmingham as a modern, design-led retail destination rather than a post-industrial city. Striking architecture and national brands were used to signal that change.
- 6
Which older image of Birmingham did the scheme set out to replace?
Model answer
Birmingham had long been pictured as a grey manufacturing city defined by concrete and ring roads. Retail-led rebranding aimed to replace that image with one of style and culture.
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