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Changing Places

Rural rebranding and the post-productive countryside

  • 2 things to know
  • Component 1 Section B

Overview

Rural diversification, four routes through which rural places are re-imaged and rural place re-imaged by television.

What you need to know

Answer each one before you reveal it.

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Key term

What does rebranding mean when applied to a rural place?

Key term

Define rural diversification.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What does rebranding mean when applied to a rural place?

    Model answer

    Rebranding is the deliberate creation of a new identity for a place to attract visitors and investment. Publicity, new attractions and physical improvement usually work together.

  2. 2

    Define rural diversification.

    Model answer

    Rural diversification is the broadening of a rural economy beyond farming, forestry and fishing. Tourism, food processing, crafts and small-scale manufacturing are typical additions.

  3. 3

    Name four routes through which rural places are re-imaged.

    Model answer

    Recreation, heritage, media exposure and event management are the four main routes. Each gives outsiders a reason to visit a place they would otherwise pass by.

  4. 4

    Who declared Hay-on-Wye independent, and in what year?

    Model answer

    Richard Booth declared Hay-on-Wye an independent kingdom in 1977 as a publicity stunt. The declaration drew national attention to a small border town in Powys.

  5. 5

    What activity is Hay-on-Wye now known for?

    Model answer

    Hay-on-Wye is known as a town of second-hand bookshops, at one point holding more than twenty. Book buying gave a declining market town an entirely new economic base.

  6. 6

    When was the Hay Festival founded, and what does it bring to the town?

    Model answer

    The Hay Festival was founded in 1988 and now draws tens of thousands of visitors each spring. Accommodation, catering and retail in the town depend heavily on the festival weeks.

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One therefore represents 250 metres.
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ACustomary rights are often unwritten.
BA government can lease the same land to an investor.
COccupants then have no legal defence against eviction.

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Due west is a bearing of 270°.
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Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

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