Eduqas A-Level Geography A110QS
Coastal LandscapesLandscape
Glaciated LandscapesLandscape
Changing Places
Water and Carbon Cycles
Global Migration
Global Governance of the Oceans
Tectonic Hazards
EcosystemsContemporary theme
Economic Growth and Challenge: IndiaContemporary theme
Economic Growth and Challenge: ChinaContemporary theme
Development in an African ContextContemporary theme
Energy Challenges and DilemmasContemporary theme
Weather and ClimateContemporary theme
Geographical Skills
Changing Places
Rural rebranding and the post-productive countryside
- 2 things to know
- Component 1 Section B
Overview
Rural diversification, four routes through which rural places are re-imaged and rural place re-imaged by television.
What you need to know
Answer each one before you reveal it.
Define rural diversification.
Questions from this subtopic
Each one with the model answer underneath.
- 1
What does rebranding mean when applied to a rural place?
Model answer
Rebranding is the deliberate creation of a new identity for a place to attract visitors and investment. Publicity, new attractions and physical improvement usually work together.
- 2
Define rural diversification.
Model answer
Rural diversification is the broadening of a rural economy beyond farming, forestry and fishing. Tourism, food processing, crafts and small-scale manufacturing are typical additions.
- 3
Name four routes through which rural places are re-imaged.
Model answer
Recreation, heritage, media exposure and event management are the four main routes. Each gives outsiders a reason to visit a place they would otherwise pass by.
- 4
Who declared Hay-on-Wye independent, and in what year?
Model answer
Richard Booth declared Hay-on-Wye an independent kingdom in 1977 as a publicity stunt. The declaration drew national attention to a small border town in Powys.
- 5
What activity is Hay-on-Wye now known for?
Model answer
Hay-on-Wye is known as a town of second-hand bookshops, at one point holding more than twenty. Book buying gave a declining market town an entirely new economic base.
- 6
When was the Hay Festival founded, and what does it bring to the town?
Model answer
The Hay Festival was founded in 1988 and now draws tens of thousands of visitors each spring. Accommodation, catering and retail in the town depend heavily on the festival weeks.
Other ways to work this
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What is inside Levo
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