Eduqas A-Level Geography A110QS
Coastal LandscapesLandscape
Glaciated LandscapesLandscape
Changing Places
Water and Carbon Cycles
Global Migration
Global Governance of the Oceans
Tectonic Hazards
EcosystemsContemporary theme
Economic Growth and Challenge: IndiaContemporary theme
Economic Growth and Challenge: ChinaContemporary theme
Development in an African ContextContemporary theme
Energy Challenges and DilemmasContemporary theme
Weather and ClimateContemporary theme
Geographical Skills
Changing Places
Urban rebranding: flagship developments and cultural quarters
- 2 things to know
- Component 1 Section B
Overview
Urban rebranding, re-imaging and regeneration and flagship development.
What you need to know
Answer each one before you reveal it.
Distinguish between re-imaging and regeneration.
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is meant by urban rebranding?
Model answer
Urban rebranding is the deliberate reshaping of a city's identity to attract investment, visitors and residents. Marketing, architecture and cultural programming are combined to achieve it.
- 2
Distinguish between re-imaging and regeneration.
Model answer
Re-imaging changes how a place is perceived, through marketing, events and publicity. Regeneration changes the fabric of the place itself, through building, cleaning and infrastructure.
- 3
What is a flagship development?
Model answer
A flagship development is a single landmark project intended to trigger wider change in a district. Confidence, publicity and follow-on private investment are the expected returns.
- 4
What is the Bilbao effect?
Model answer
The Bilbao effect is the idea that one spectacular cultural building can transform a city's fortunes. Visitor numbers, investment and international reputation are all expected to rise.
- 5
Which museum produced that effect, and when did it open?
Model answer
The Guggenheim Museum in Bilbao opened in 1997 in a declining industrial port city. Millions of visitors followed a building that became a global architectural icon.
- 6
Name a British flagship arts building and give its opening year.
Model answer
The Wales Millennium Centre in Cardiff Bay opened in 2004 as the flagship of the bay's regeneration. The Sage concert hall at Gateshead opened in the same year.
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