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Changing Places

Urban rebranding: flagship developments and cultural quarters

  • 2 things to know
  • Component 1 Section B

Overview

Urban rebranding, re-imaging and regeneration and flagship development.

What you need to know

Answer each one before you reveal it.

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Key term

What is meant by urban rebranding?

Key term

Distinguish between re-imaging and regeneration.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is meant by urban rebranding?

    Model answer

    Urban rebranding is the deliberate reshaping of a city's identity to attract investment, visitors and residents. Marketing, architecture and cultural programming are combined to achieve it.

  2. 2

    Distinguish between re-imaging and regeneration.

    Model answer

    Re-imaging changes how a place is perceived, through marketing, events and publicity. Regeneration changes the fabric of the place itself, through building, cleaning and infrastructure.

  3. 3

    What is a flagship development?

    Model answer

    A flagship development is a single landmark project intended to trigger wider change in a district. Confidence, publicity and follow-on private investment are the expected returns.

  4. 4

    What is the Bilbao effect?

    Model answer

    The Bilbao effect is the idea that one spectacular cultural building can transform a city's fortunes. Visitor numbers, investment and international reputation are all expected to rise.

  5. 5

    Which museum produced that effect, and when did it open?

    Model answer

    The Guggenheim Museum in Bilbao opened in 1997 in a declining industrial port city. Millions of visitors followed a building that became a global architectural icon.

  6. 6

    Name a British flagship arts building and give its opening year.

    Model answer

    The Wales Millennium Centre in Cardiff Bay opened in 2004 as the flagship of the bay's regeneration. The Sage concert hall at Gateshead opened in the same year.

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