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Mobile Technology, Data Mining and Cloud Computing

Data mining and the privacy of the individual

  • 3 things to know
  • A2 Unit 1

Overview

How aggregation turns harmless data into sensitive data, sensitive fact that mining can infer without being told it and function creep.

What you need to know

Answer each one before you reveal it.

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Key term

What is re-identification, and why does it threaten privacy?

Key term

How does data mining allow an organisation to know more about a person than that person told it?

Key term

What is function creep?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    How does data mining allow an organisation to know more about a person than that person told it?

    Model answer

    Data mining combines records collected for many separate purposes into a single detailed profile, so an organisation ends up holding a picture of an individual that the individual never knowingly supplied.

  2. 2

    Explain how aggregation turns harmless data into sensitive data.

    Model answer

    Individually trivial items become sensitive once combined, because a home address, a pattern of journeys and a list of purchases together reveal a person's daily routine and circumstances.

  3. 3

    Give an example of a sensitive fact that mining can infer without being told it.

    Model answer

    A change in the pattern of a customer's purchases can lead a retailer to infer a pregnancy or a health condition that the customer has disclosed to nobody, and the inference is then acted on as though it were established fact.

  4. 4

    What is re-identification, and why does it threaten privacy?

    Model answer

    Re-identification is working out who a record belongs to after names have been removed, achieved by matching remaining fields such as postcode, date of birth and sex against another data set that does carry names.

  5. 5

    What is function creep?

    Model answer

    Function creep is the gradual use of data for purposes beyond the one it was collected for, so a record captured to deliver an order is later mined to decide what price that customer is shown.

  6. 6

    Why are individuals often unaware of how much data is held about them?

    Model answer

    Much of the data mined is generated as a by-product of ordinary activity such as browsing, paying or carrying a phone, so it accumulates without any deliberate act of disclosure by the individual.

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