CCEA A-Level Digital Technology 2650
Systems Analysis and Development Approaches
Design, Development and Testing
Implementation and System Security
Programming
Data, Information and Data Representation
Computer Architecture and Processing Systems
System Software, Application Software and the User Interface
Web Technology and Multimedia
Networks
Databases
Artificial Intelligence, Expert Systems and Robotics
Mobile Technology, Data Mining and Cloud Computing
Individual, Social and Legal Considerations
The Development Project: Analysis and Design
The Development Project: Build, Testing and Evaluation
Mobile Technology, Data Mining and Cloud Computing
Data mining and the privacy of the individual
- 3 things to know
- A2 Unit 1
Overview
How aggregation turns harmless data into sensitive data, sensitive fact that mining can infer without being told it and function creep.
What you need to know
Answer each one before you reveal it.
How does data mining allow an organisation to know more about a person than that person told it?
What is function creep?
Questions from this subtopic
Each one with the model answer underneath.
- 1
How does data mining allow an organisation to know more about a person than that person told it?
Model answer
Data mining combines records collected for many separate purposes into a single detailed profile, so an organisation ends up holding a picture of an individual that the individual never knowingly supplied.
- 2
Explain how aggregation turns harmless data into sensitive data.
Model answer
Individually trivial items become sensitive once combined, because a home address, a pattern of journeys and a list of purchases together reveal a person's daily routine and circumstances.
- 3
Give an example of a sensitive fact that mining can infer without being told it.
Model answer
A change in the pattern of a customer's purchases can lead a retailer to infer a pregnancy or a health condition that the customer has disclosed to nobody, and the inference is then acted on as though it were established fact.
- 4
What is re-identification, and why does it threaten privacy?
Model answer
Re-identification is working out who a record belongs to after names have been removed, achieved by matching remaining fields such as postcode, date of birth and sex against another data set that does carry names.
- 5
What is function creep?
Model answer
Function creep is the gradual use of data for purposes beyond the one it was collected for, so a record captured to deliver an order is later mined to decide what price that customer is shown.
- 6
Why are individuals often unaware of how much data is held about them?
Model answer
Much of the data mined is generated as a by-product of ordinary activity such as browsing, paying or carrying a phone, so it accumulates without any deliberate act of disclosure by the individual.
Other ways to work this
The same content, four other ways.
What is inside Levo
Six ways to work the same material.
Every question in Mobile Technology, Data Mining and Cloud Computing, on a schedule.
Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.
Or £46 a year, about £3.83 a month. Cancel anytime.