levo

Data Recording, Analysis and Presentation

Demand characteristics, social desirability and researcher bias

  • 3 things to know
  • Component 01

Overview

Recall questions on low ecological validity in artificial memory tasks, demand characteristics and how participants respond to them, social desirability, researcher or observer bias and effects, and controlling researcher bias.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

Explain why a memory study using nonsense syllables in a cubicle risks low ecological validity.

Key term

What are demand characteristics?

Key term

What is social desirability?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Explain why a memory study using nonsense syllables in a cubicle risks low ecological validity.

    Model answer

    Learning meaningless syllables in an isolated cubicle bears little resemblance to the way memory is used in everyday life.

  2. 2

    What are demand characteristics?

    Model answer

    Cues within a study that allow participants to guess its purpose, leading them to change their behaviour accordingly.

  3. 3

    Name two ways in which participants may respond to demand characteristics.

    Model answer

    They may try to be helpful by producing the result they think is wanted, or they may deliberately behave in the opposite way to spoil the study.

  4. 4

    What is social desirability?

    Model answer

    The tendency for participants to respond in a way that presents them in a favourable light rather than truthfully.

  5. 5

    Suggest one way of reducing social desirability in a self-report.

    Model answer

    Collect the responses anonymously so that no answer can be linked back to the individual who gave it.

  6. 6

    What is researcher or observer bias?

    Model answer

    Where the expectations of the researcher influence how they record, interpret or analyse the data.

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.

1Closed book
2Open book
3Closed book

The 3-step method, run for you

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Research Methods and Techniques
Planning and Conducting Research
Data Recording, Analysis and Presentation
Report Writing and Scientific Communication

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

The tests are a old.
centurydecadeyear

Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

APunishment requires deprivation, loss of autonomy and stigma.
BReform requires trust, responsibility and self-respect.
CThe regime that achieves one tends to undermine the other.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Range means the highest score minus the lowest score.
TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

721941163128510

Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Data Recording, Analysis and Presentation, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

Or £46 a year, about £3.83 a month. Cancel anytime.