OCR A-Level Psychology H567
Research Methods and Techniques
Planning and Conducting Research
Data Recording, Analysis and Presentation
Report Writing and Scientific Communication
Practical Activities and the Nature of Science
Mathematical Requirements for Research Methods
Studying and Evaluating the Core Studies: The Common Framework
Core Studies: Social Area
Core Studies: Cognitive Area
Core Studies: Developmental Area
Core Studies: Biological Area
Core Studies: Individual Differences Area
Areas and Perspectives in Psychology
Debates in Psychology
Practical Applications of Psychology
Issues in Mental Health
Child PsychologyApplied option
Criminal PsychologyApplied option
Environmental PsychologyApplied option
Sport and Exercise PsychologyApplied option
Methodological Issues and Debates Running Through Applied Psychology
Data Recording, Analysis and Presentation
Demand characteristics, social desirability and researcher bias
- 3 things to know
- Component 01
Overview
Recall questions on low ecological validity in artificial memory tasks, demand characteristics and how participants respond to them, social desirability, researcher or observer bias and effects, and controlling researcher bias.
What you need to know
Answer each one before you reveal it.
What are demand characteristics?
What is social desirability?
Questions from this subtopic
Each one with the model answer underneath.
- 1
Explain why a memory study using nonsense syllables in a cubicle risks low ecological validity.
Model answer
Learning meaningless syllables in an isolated cubicle bears little resemblance to the way memory is used in everyday life.
- 2
What are demand characteristics?
Model answer
Cues within a study that allow participants to guess its purpose, leading them to change their behaviour accordingly.
- 3
Name two ways in which participants may respond to demand characteristics.
Model answer
They may try to be helpful by producing the result they think is wanted, or they may deliberately behave in the opposite way to spoil the study.
- 4
What is social desirability?
Model answer
The tendency for participants to respond in a way that presents them in a favourable light rather than truthfully.
- 5
Suggest one way of reducing social desirability in a self-report.
Model answer
Collect the responses anonymously so that no answer can be linked back to the individual who gave it.
- 6
What is researcher or observer bias?
Model answer
Where the expectations of the researcher influence how they record, interpret or analyse the data.
Other ways to work this
The same content, four other ways.
What is inside Levo
Six ways to work the same material.
Every question in Data Recording, Analysis and Presentation, on a schedule.
Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.
Or £46 a year, about £3.83 a month. Cancel anytime.