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Research Methods and Techniques

Semi-structured interviews and evaluating self-reports

  • 3 things to know
  • Component 01

Overview

Recall questions on semi-structured interviews as a compromise, advantages of interviews over postal questionnaires, social desirability bias, interviewer effects, inaccurate recall, choosing a self-report technique for a study, and keeping structured interview wording standard.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Evaluation

What is social desirability bias?

Study

Why should the interviewer in a structured interview avoid rewording questions for individual participants?

Evaluation

State one practical advantage interviews have over postal questionnaires.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is a semi-structured interview?

    Model answer

    An interview built on a set of prepared questions that the interviewer may add to or follow up depending on the answers given.

  2. 2

    Why is the semi-structured interview often described as a compromise?

    Model answer

    It keeps enough common questions for answers to be compared while still allowing the interviewer to probe individual responses in depth.

  3. 3

    State one practical advantage interviews have over postal questionnaires.

    Model answer

    The interviewer can clarify a misunderstood question, and response rates are usually much higher.

  4. 4

    What is social desirability bias?

    Model answer

    The tendency for participants to give answers that show them in a favourable light rather than answers that are true.

  5. 5

    Suggest one way of reducing social desirability bias in a self-report.

    Model answer

    Guarantee anonymity so that no answer can be traced back to the individual who gave it.

  6. 6

    Why do interviewer effects threaten the validity of interview data?

    Model answer

    The appearance, manner or tone of the interviewer can influence how participants answer, distorting the responses obtained.

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