OCR A-Level Psychology H567
Research Methods and Techniques
Planning and Conducting Research
Data Recording, Analysis and Presentation
Report Writing and Scientific Communication
Practical Activities and the Nature of Science
Mathematical Requirements for Research Methods
Studying and Evaluating the Core Studies: The Common Framework
Core Studies: Social Area
Core Studies: Cognitive Area
Core Studies: Developmental Area
Core Studies: Biological Area
Core Studies: Individual Differences Area
Areas and Perspectives in Psychology
Debates in Psychology
Practical Applications of Psychology
Issues in Mental Health
Child PsychologyApplied option
Criminal PsychologyApplied option
Environmental PsychologyApplied option
Sport and Exercise PsychologyApplied option
Methodological Issues and Debates Running Through Applied Psychology
Data Recording, Analysis and Presentation
Quantitative, qualitative, primary and secondary data
- 3 things to know
- Component 01
Overview
Recall questions on quantitative and qualitative data with a strength of each, converting qualitative data into numbers, primary and secondary data, and identifying the type of data used in example studies.
What you need to know
Answer each one before you reveal it.
What is secondary data?
What is quantitative data?
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is quantitative data?
Model answer
Data in numerical form that measures the amount or quantity of something.
- 2
What is qualitative data?
Model answer
Data expressed in words, images or descriptions rather than in numbers.
- 3
Give one strength of quantitative data.
Model answer
It is objective and easy to summarise and analyse statistically, which makes comparison between groups straightforward.
- 4
Give one strength of qualitative data.
Model answer
It provides depth and detail about meaning and experience that numbers cannot capture.
- 5
How can qualitative data be converted into quantitative data?
Model answer
By content analysis, in which categories are set up and the number of times each appears in the material is counted.
- 6
Explain how an interview transcript could be turned into numerical data.
Model answer
Recurring themes are identified as coding categories and the number of times each theme is mentioned is counted to give frequencies.
Other ways to work this
The same content, four other ways.
What is inside Levo
Six ways to work the same material.
Every question in Data Recording, Analysis and Presentation, on a schedule.
Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.
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