OCR A-Level Psychology H567
Research Methods and Techniques
Planning and Conducting Research
Data Recording, Analysis and Presentation
Report Writing and Scientific Communication
Practical Activities and the Nature of Science
Mathematical Requirements for Research Methods
Studying and Evaluating the Core Studies: The Common Framework
Core Studies: Social Area
Core Studies: Cognitive Area
Core Studies: Developmental Area
Core Studies: Biological Area
Core Studies: Individual Differences Area
Areas and Perspectives in Psychology
Debates in Psychology
Practical Applications of Psychology
Issues in Mental Health
Child PsychologyApplied option
Criminal PsychologyApplied option
Environmental PsychologyApplied option
Sport and Exercise PsychologyApplied option
Methodological Issues and Debates Running Through Applied Psychology
Planning and Conducting Research
Writing questionnaire items: wording, fillers and piloting
- 3 things to know
- Component 01
Overview
Recall questions on designing questionnaire items, including leading and double-barrelled questions, jargon and ambiguous wording, filler questions, reverse-worded items, piloting, and combining question types for statistics and depth.
What you need to know
Answer each one before you reveal it.
Why should jargon and ambiguous wording be avoided in a questionnaire?
What is a filler question, and what is it for?
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is a leading question, and why should it be avoided?
Model answer
It is a question worded so that it points towards a particular answer, which biases the responses and lowers validity.
- 2
Explain how the leading question, do you agree that homework is a waste of time, could be reworded neutrally.
Model answer
The judgement should be removed by asking instead how useful the respondent finds the homework they are set.
- 3
Why should double-barrelled questions be avoided?
Model answer
They ask about two things at once, so a single answer does not show which part the respondent was responding to.
- 4
Why should jargon and ambiguous wording be avoided in a questionnaire?
Model answer
Respondents who interpret a question differently are not answering the same question, which reduces the validity of the data.
- 5
What is a filler question, and what is it for?
Model answer
An irrelevant question included to disguise the true aim of the self-report and so reduce demand characteristics.
- 6
Why do researchers reverse the wording of some items on a rating scale?
Model answer
To prevent a response set, in which participants tick the same point all the way down the scale without reading the items.
Other ways to work this
The same content, four other ways.
What is inside Levo
Six ways to work the same material.
Every question in Planning and Conducting Research, on a schedule.
Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.
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