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Planning and Conducting Research

Writing questionnaire items: wording, fillers and piloting

  • 3 things to know
  • Component 01

Overview

Recall questions on designing questionnaire items, including leading and double-barrelled questions, jargon and ambiguous wording, filler questions, reverse-worded items, piloting, and combining question types for statistics and depth.

What you need to know

Answer each one before you reveal it.

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Key term

Explain how the leading question, do you agree that homework is a waste of time, could be reworded neutrally.

Key term

Why should jargon and ambiguous wording be avoided in a questionnaire?

Key term

What is a filler question, and what is it for?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is a leading question, and why should it be avoided?

    Model answer

    It is a question worded so that it points towards a particular answer, which biases the responses and lowers validity.

  2. 2

    Explain how the leading question, do you agree that homework is a waste of time, could be reworded neutrally.

    Model answer

    The judgement should be removed by asking instead how useful the respondent finds the homework they are set.

  3. 3

    Why should double-barrelled questions be avoided?

    Model answer

    They ask about two things at once, so a single answer does not show which part the respondent was responding to.

  4. 4

    Why should jargon and ambiguous wording be avoided in a questionnaire?

    Model answer

    Respondents who interpret a question differently are not answering the same question, which reduces the validity of the data.

  5. 5

    What is a filler question, and what is it for?

    Model answer

    An irrelevant question included to disguise the true aim of the self-report and so reduce demand characteristics.

  6. 6

    Why do researchers reverse the wording of some items on a rating scale?

    Model answer

    To prevent a response set, in which participants tick the same point all the way down the scale without reading the items.

Other ways to work this

The same content, four other ways.

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Six ways to work the same material.

1Closed book
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Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Research Methods and Techniques
Planning and Conducting Research
Data Recording, Analysis and Presentation
Report Writing and Scientific Communication

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

The tests are a old.
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Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

APunishment requires deprivation, loss of autonomy and stigma.
BReform requires trust, responsibility and self-respect.
CThe regime that achieves one tends to undermine the other.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Range means the highest score minus the lowest score.
TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

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Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Planning and Conducting Research, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

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