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Planning and Conducting Research

Closed and open questions, Likert and semantic differential scales

  • 3 things to know
  • Component 01

Overview

Recall questions on closed and open questions with their strengths and weaknesses, Likert rating scales and the level of data they produce, and semantic differential rating scales and how they differ from Likert scales.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Evaluation

Give one weakness of closed questions.

Evaluation

What level of data does a Likert scale produce, and why?

Key term

What is a closed question?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is a closed question?

    Model answer

    A question that limits the respondent to a set of answers supplied by the researcher.

  2. 2

    Give two examples of closed question formats.

    Model answer

    Yes or no questions and multiple-choice questions.

  3. 3

    Give one strength of closed questions.

    Model answer

    They produce quantitative data that is quick to analyse and easy to compare between respondents.

  4. 4

    Give one weakness of closed questions.

    Model answer

    Respondents are forced into the options provided, so their answer may not reflect what they actually think.

  5. 5

    What is an open question?

    Model answer

    A question that allows the respondent to answer freely in their own words, with no options set by the researcher.

  6. 6

    Give one strength of open questions.

    Model answer

    They produce rich, detailed qualitative data that can reveal views the researcher had not anticipated.

Other ways to work this

The same content, four other ways.

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Research Methods and Techniques
Planning and Conducting Research
Data Recording, Analysis and Presentation
Report Writing and Scientific Communication

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APunishment requires deprivation, loss of autonomy and stigma.
BReform requires trust, responsibility and self-respect.
CThe regime that achieves one tends to undermine the other.

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Range means the highest score minus the lowest score.
TrueFalse

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