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Environmental Psychology

Feedback, prompts, framing and other factors that influence conservation

  • 3 things to know
  • Component 03

Overview

Recall questions on the risks of financial incentives, perceived consumer effectiveness, cognitive dissonance, feedback, prompts, demographic and situational factors, message framing, source credibility, and criticisms of purely cognitive explanations of recycling.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

What effect does feedback have on household energy or water use?

Evaluation

Why does the credibility of the source of a conservation message matter?

Key term

Name two demographic or situational factors associated with higher recycling rates.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Give one risk of relying on financial incentives.

    Model answer

    They can undermine intrinsic motivation, so when the payment stops the behaviour may stop with it.

  2. 2

    What is perceived consumer effectiveness, and why does it matter?

    Model answer

    It is the belief that one's own actions make a real difference to environmental problems; people low in it tend to see conservation as pointless and do not bother.

  3. 3

    Explain how cognitive dissonance can be used to increase conservation.

    Model answer

    Prompting people to state their pro-environmental beliefs publicly and then making them aware of their own wasteful behaviour creates discomfort, which they reduce by changing the behaviour.

  4. 4

    What effect does feedback have on household energy or water use?

    Model answer

    Regular information showing how much has been used or saved, particularly compared with similar households, makes an invisible behaviour visible and reliably reduces consumption.

  5. 5

    How do prompts increase recycling?

    Model answer

    A clear, polite and specific reminder placed exactly where the decision is made, such as a sign on the bin, cues the behaviour at the moment of choice.

  6. 6

    Name two demographic or situational factors associated with higher recycling rates.

    Model answer

    Higher levels of education and stable home ownership are both associated with more recycling, as is the local availability of a collection scheme.

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APunishment requires deprivation, loss of autonomy and stigma.
BReform requires trust, responsibility and self-respect.
CThe regime that achieves one tends to undermine the other.

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